Much communication is devoted to activities external to the company, such as raising capital, sales, marketing, customer service, and public relations.
Internal communication is also important—sharing the company’s successes with the entire team, staying in touch with advisors, and having regular meetings with employees.
Investors, advisors, and employees can get away with speaking the language of their specialized areas, but the entrepreneur—leader of the flagship—must speak the language of all.
Through stories, the leader motivates the team to fulfill the mission.
“All great leaders are great public speakers.”
Systems Management
A business is a web of interlocking systems. For it to grow, a general director must be in charge of making sure all systems operate with maximum efficiency.
The pilot isn’t part of the system—he or she is merely managing it.
Systems managed in a typical B-quadrant business include:
Product development
Office operations
Manufacturing and inventory
Order processing
Billing and accounts receivable
Customer service
Accounts payable
Marketing
Human resources
General accounting
General corporate
Physical space
Computer systems
Legal Management
Legal fees may seem expensive at first, but it is much more expensive to lose the rights to your property or to get embroiled in litigation down the road.
Some areas of the law where attorneys can prevent problems:
Contracts
Intellectual property
General corporate
Shareholders
Labor
Consumers
Securities and debt
Product Management
Whatever it is, in one sense the product should be viewed as the least important part of the business. Take away the rest of the B-I triangle and the product has no value.
The key lies in putting together systems that can function without you.
Product Management
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